April 27, 2017

280 words 2 mins read

LTKA #5: Trends and Enablers

LTKA #5: Trends and Enablers

Connected Services and Cloud Computing: Trends and Enablers.

LTKA #5: Trends and Enablers:

Users - Perspectives & Facts

  • Reachability
  • Usage & Roles
  • New (Smartphone) Culture

Golding’s Mobile Story

  • Not so long ago we didn’t need mobiles … But now, look around you, mobiles are everywhere!Indoors and outdoors, they consume attention … And we need them like a fish needs water!
  • A Global Communication Phenomenon: 6 Billions Global Text Messages (2010), 200,000 Messages/Sec; Average teen sends/receives 3,339 messages every month, this is equivalent to 14 hours of attention (15 s/msg); The rise of social network -> Gen Y 2010: 9 hours/month.
  • Device population is more than human in 59 Countries (2011) - A device most of us have most of the time …

Mobiles Become Part of a New Culture

  • With Every New Opportunity Comes New Threat … With Every Good Thing There is A Bad Side …
  • Mobiles Become Part of a New Culture .. With Every Fun Thing There Might be A Serious Danger …
  • Please… always be a Human!

Smartphone Era - Mobile 1.0

  • Mobile Telephony
  • Network: 2G
  • First Internet-Capable Mobile
  • Relatively, Poor User Experience

Smartphone Era - Mobile 2.0

  • Mobile Computing
  • Network: 3G, 3G+
  • First Internet-Centric Mobile
  • Usable, Can Do Things
  • 100x Processing Power

The Transformation

  • More data-friendly tariffs
  • Increased device usability = smartphones/pads
  • Faster/fatter networks (3G+)
  • Greater Web 2.0-centricity
  • Social networks are mobilizing (FB 40%)
  • App stores -> new consumption habits
  • Greater user participation
  • Money - apps goldrush

Smartphone Era - Mobile 2.0+

  • First Internet-Friendly Mobile
  • Productive
  • Can Do More, Faster

Smartphone Era - Mobile 3.0, 3.0+

  • IoT
  • 4G, 4G+, 5G
  • .. when most of our digital services will have become mobilized
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